Setting up a mailing list and a set of autoresponders that allow you to send out messages to subscribers can be absolutely crucial to your survival as a marketer and also to looking very professional.  There are many free list services on the Internet that will enable you to set up a mailing list however, they won’t allow you to personalize your messages, and they require that your subscriber reply to a confirmation message. They can also choose to shut your list down at any time for any reason like that.
 
Your first step in setting up your system will be to get a good form processing script. This script will be used to enable your subscriber to submit their information via a form and send the information to a specified address.
 
Whatever form you select, make sure that it will allow you to use email templates, as you will need each subscription request to contain certain words in the subject for processing. Email form templates will enable the email messages sent to your subscription address to contain any information you’d like.
 
After you’ve gotten your form set up, you’ll need to set up a pop3 email account on your server just for your list. You can name it “lists” or whatever you’d like. In addition, you will need to create two email aliases for subscription requests. Example, yourlist-subscribe@yourdomain.com and yourlist-unsubscribe@yourdomain.com.  The second email name is VERY important as it allows people to opt OUT of your opt-in mailing list.
 
Without that little unsubscribe link at the bottom of your page, people can report you for spamming.

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